Massimo LaRocca

Massimo was born in Salerno started to work in the barber shop at the age of 16. Started traveling around Italia then jumped between England Germany and a few other locations in Europe. One day Massimo went on vacation to New York and felt that people needed his hands on it... He started fixing a lot of hair and decided to stay. He started working in New York at an upper west side in a little boutique salon and then moved to midtown to a big salon in the meat packing district in a loft salon, called Red Market. 

One day at fashion week he talked with Ric Pipino (a celebrity stylist) about opening a salon inside Ricky's. At the time it was called shears hustle and blow. We rocked and opened 3 of them now called Revolver. 

After Massimo left, he opened his own salon with his wife Naomi Okawa. Born and raised in Tokyo Japan, she was the one that helped make Massimo's dream come true.  

So far he is still rocking and loves what he is doing.


Katie Schember

Katie is an editorial stylist who often works in fashion in advertising. Prior to Massimo Salon Katie worked behind the chair for 15 years. Ready to quit working behind the chair, Massimo approached her with the idea of opening his salon saying "Katie, I must have you join my team". Enthused Katie leapt at the opportunity. Now, exclusively at Massimo Salon, Katie is a freelance stylist who loves working with color and highlights. Passionate about hair since the age of 16 Katie studied to become a hair stylist in the classic Sassoon methods of cutting. Katie is available by appointment only.

For more information about Katie visit:

Filippo Caporsaso

Filippo, is an Italian stylist born and raised in Salerno Italy. Raised in a family of hair stylists, he grew up in his fathers salon and started cutting hair at the age of 11. He had an opportunity to move from Salerno to Florence to work with a famous stylist. After a few years he opened his own salon. On a visit to New York he met Massimo. They talked and helped Filippo realize his dream to move to New York. At Massimo Salon Filippo is the master of the Bob Cut and works wonders with color. He could be the stylist for your wedding. We call him Pippo.

For more information about Filippo, visit him at:

Phillip Rohlfing

As a young boy, Phillip used to be a customer of Massimo's! Currently attending college at The New School he was looking for a job to have alongside his studies and hopped on board our team as the concierge at Massimo Salon.  As concierge, he manages our team and keeps us all going. He is responsible for our redesigned website and makes a great cup of espresso!

Massimo Salon, Inc.    |   179 Orchard Street  NYC 10002   |  |  
For appointments call: + 1 646.234.2724